Manios Digital & Cartoni – U.S. Market Expansion & Revenue Acceleration
Situation
Premium European production brands and their North American distributor were seeking structured US market growth and stronger positioning.
Task
Build a cohesive brand identity, standardize global product launches, identify and strategically manage influencer and end-user community, and implement a scalable, repeatable marketing infrastructure to drive sustained revenue growth.
Action
- Refined brand positioning and visual identity for premium North American perception
- Standardized global product launch frameworks across press, trade, reseller enablement, email, and social
- Established structured marketing cadence, including email and lifecycle campaigns, video strategy, channel communication, and earned media strategy
- Built and led influencer partnerships to strengthen credibility and industry reach
- Worked with the executive team in the US and Italy to create and implement a full-funnel from awareness to conversion
Results
- 70% Manios Digital sales growth in year one
- Expanded U.S. visibility and reseller interest for Cartoni
- Created repeatable infrastructure supporting multi-year growth across two continents
