We led the creative direction and go to market strategy for an OEM’s new disruptor product. Part of the challenge would be to create a B2B and B2C go-to-market strategy as well as to create product acceptance due to the product’s unique shape. Success would be measured by product acceptance and sales.
We worked in-house to create a comprehensive B2B and B2C go-to-market strategy that included thought leadership and compelling visuals which showcased the brand’s value. To help generate product acceptance, we initiated in-person visits with dealers with hands-on demonstrations and shared the product’s upcoming marketing strategy to excite dealers.
This strategy was coupled with a robust content marketing strategy, public relations, product reviews, and paid ads as well as a comprehensive strategy to pursue industry awards. As a result, the product sold out in its first run and won nine industry awards.