We led marketing for an $81 million division of an original equipment manufacturer, which included eight premium brands in the broadcast, film and live event industry. We joined the division during a downtrend. The marketing division had gone through a series of leadership changes and had made product and marketing missteps. As a result, the company’s once premium brands had a decrease in sales, content and media coverage.
We conducted a thorough analysis of the brands. Based on this analysis, we created and implemented a marketing and communications strategy. Part of this strategy included:
We collaborated with each brand’s product manager and graphic designer’s to help implement this strategy.
As a result, we were able to: